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Meet Emile, Isa’s grandfather, in the second instalment of our ongoing Hans Anders optical retail brand campaign. In new the Tv-commercial, the optical retail chain proves they not only deliver the best service and quality in optical products but also in hearing aids, all at the best price in the market. On his birthday, Emile realises he’s getting older. However, he still feels young at heart and decides he is not yet ready to wear his hearing aid. This decision leads to him missing out on one of the most important sounds: the voices of his friends and family. The commercial underscores why Hans Anders is so dedicated to making good hearing and being heard available for everyone, as it connects people to the world around them. The second instalment will be launched later this year as we continue to energise the brand with a vengeance!