HANS & ANDRÉ

Big idea

Hans. Alleen de prijs is Anders

Our latest Hans Anders campaign is a lively and humorous take on the brand’s commitment to deliver value in eyewear and hearing aids. This 360-degree campaign brings back a familiar face for the brand – André van Duin – one of the Netherlands’ most archetypical and beloved entertainers.

Since adopting ‘Hans. Alleen de prijs is Anders’ a year and a half ago, Hans Anders has reaffirmed its role as the affordable alternative to expensive opticians. The much-loved 3=1 offer also returns, ensuring customers get two extra pairs of frames plus lenses at no additional cost. By choosing André van Duin as the face of the campaign—not in a fictional role, but as his likeable himself—the message is clear: everyone needs good vision and hearing, and Hans Anders is there for everyone with the same quality in eye care; only the price is different!

Rolled out across TV, social media, radio, online video and in-store promotions, this 360-campaign paves the way for future collaborations with more Dutch celebrities.