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Send a message to:
Andy Mosmans
FOUNDER / CEO
andy@vengean.com
+ 31 6 21 54 82 25
Following its acquisition by European Hotel Capital (EUHC), VENGEAN rebranded the former Best Western Plus City Hotel Gouda to align with the modern, vibrant spirit of EUHC’s portfolio.
We developed the new Brand Strategy, Brand Theme, Brand Story, logo & visual ID, webdesign and communication concept. Underpinned by the brand theme “Gateway to a great stay,” which sets the brand at the heart of an experiential hub, witty hashtags and snapshot visuals create excitement about Gouda’s unique sights and experience, while reinforcing its unique tone of voice in a crowded hospitality market.
The result so far? A thriving City Hotel Gouda that now seamlessly fits alongside EUHC’s trendy hotel lineup, such as Motto by Hilton in Rotterdam and Mama Shelter in Amsterdam.
